When it comes to the most successful and fastest-growing eCommerce platforms, Shein is right there at the forefront. If you are unaware, Shein is a top Chinese eCommerce platform dealing with fashion products. At present, it is the number one global fashion retailer that ships to over 220 countries. The Shein app has over 177 million downloads and nearly 44 million users globally.
After being founded in 2008, the company started focusing on the online selling of wedding dresses in 2011 and launched several social media marketing campaigns, all of which contributed to its massive growth. In addition, it brought about some creative strategies of website development that made it a leader.
Optimising it’s website
If you look at Shein’s website, it is interesting to note that the eCommerce platform offers a discount of 25 % to app users. The strategy clicked instantly. It is evident that in the year 2021, it was the second most downloaded application. Another interesting statistic is as on May 2022, and it became the most downloaded app in the US. Moreover, the users will also have the benefit of many attractive discounts, which have been included on the website.
Shein’s Social Media Marketing Strategy
If you explore social media marketing, Shein has been very aggressive in the space. It is largely due to this that it has achieved such massive success in the digital realm.. It has over 25 million followers on its Instagram handle. Much of the content on this powerful social media platform is user generated. It has some very innovative Instagram feeds, with some very engaging Instagram Reels. The success of some of these Insta Reels has led to widespread attention and a massive online fame.
With the help of other social networking sites like Twitter, the e-commerce business has also seen tremendous success. Here though, it has mainly focussed on Company News and recruitment. As a result, the engagement level here is also pretty high and has caused great success in the online space.
Coming to Facebook, the company has nearly 27 million, which is quite impressive. Here it has brought in some interactive posts that led to its popularity on Facebook.
Key Takeaways from Shein’s online marketing strategy
Out of the many strategies that have contributed to the success of Shein as an eCommerce platform is the use of the benefits bar on their website. It highlights the USPs of the products that they sell on their website. Along with this, they have also had very aggressive social media marketing strategies. Among the various social media platforms that have benefited the eCommerce website is the Instagram platform. Their Instagram handle has numerous followers. It can be owed to Insta reels that are very popular. A massive number of people view and follow so many of them.
If you are planning to succeed on your eCommerce website, you need to use social media marketing platforms most effectively.