When you see a website there is a lot going on behind it. It’s not just a place where you have put your products or services. It is what you are presenting yourself. You are telling others this is what your brand represents and how it is going to affect them. A website is the true representation of a web designer. So if you are searching for a Web designer in London then you must be careful as well. Let us help you in this regard.
What are good web design and web designers in London?
We are talking about good web design but do you know exactly what we are talking about? A good web design must have the potential to attract visitors and engage them. Its end results should be converting them into potential buyers. If your website is able to generate online leads then it means it has served its purpose. To do this, it is very important for you to have the best web designer in London.
These days it’s compulsory for every business to have an online portfolio. An online portfolio is made in the form of a website that tells potential customers what they are offering. It must have the flexibility to reach its targeted audience.
Making an online portfolio is easy. The real challenge is converting the targeted audience into a potential customer. Then again your website design plays an important role in it and your web designer in London must be an artist to do this. If it is good enough then it certainly can serve its purpose.
Enough about web design importance let’s talk about what makes them good enough. If you are searching for a good web design London agency, then make sure your website designer in London must fulfill the following points.
Striking Theme
What is easy on the eyes, has actually a good effect. If the theme of your website is eye-catching and beautiful, it will make the visitor stay on your website longer. It is always recommended to use such a theme that expresses your business perfectly.
For instance, if you have fashion products then you must select a theme that is modern, sleek and colorful. If you are in the finance industry, then it must have a simple theme and neutral look and feel.
Images/Infographics
According to the top SEO experts, if your website lacks infographics then it will attract far less traffic compared to a website with infographics-rich content. The reason behind this is infographics look attractive to visitors and they are meaningful. It helps a visitor to understand what you are trying to say.
An infographic containing meaningful content has a great impact on the visitor’s minds which will eventually impact the conversion rate. You need to make sure one thing that the banner must truly reflect your business motive and there isn’t any negative thing in the banner.
Make a valuable banner and it will keep a better image in the minds of people.
Interactive and User-friendly Interface
If your website is user-friendly and easy to navigate, it will help the visitors to engage more. I have come across many websites where it is very hard to find what you are looking for. Even some of the websites are not expressive enough to let visitors know about them.
Make your website interface interactive and user-friendly. Never confuse a visitor who has arrived on your website after browsing other portals. Why he would waste time on yours when there are thousands of more websites to browse.
The call to action button should always be visible as it will make the buying decision easy. An interactive interface has the following characteristics;
- It is simple and straightforward.
- It is well-organized and neat.
- It is reliable and never crashes.
- It is efficient.
- It is consistent.
- It has a visible call to action button.
Navigation
We have just talked about the interactive website interface whereas navigation is also very important. But pointing it out here separately is necessary as it is very important in enhancing the conversion rates. Yes, a user-friendly navigated website increases conversion rates.
If there are too many links in the menu and sidebar, it will irritate the visitor and also confuse them. If they are just a few then it is also not a good approach. Display what is important on the menu and do not repeat it in the sidebar.
Next, you must display bread crumbs on your website as it not only makes it easy for the visitor but it is also SEO friendly.
Error handling
Every website came across some programming errors in the near or far future. What important is how you handle it. Sometimes the mistake is done by the user so your web design should be forgiving and friendly. It must be able to save the user from any costly mistake.
Strong Searching
Your website must have a strong searching option. Have you ever noticed that no matter what you type in Google, it always displays your desired results? Even if your searched term has spelling errors still Google displays it. Keep searching inside your website easily and it will surely increase the conversion rate.
Mobile friendly
These days, a good number of visitors come from mobile or handheld devices. So it is very important to have a mobile-friendly and responsive website. People are surfing websites mostly through mobile phones.
If they are unable to browse your website through mobile, then they would not even bother to open it again on the laptop. So have a mobile-compatible website and make your website visitors are happy.
Support
Make sure your website has a proper support system. I am not talking about having a call centre type of support. At least it should have a proper place where a visitor could enquire easily. Make sure there is an FAQ page meaning Frequently Asked Questions page where you answer every possible query a visitor could have.
Moreover, there must have a chat or comments section where he could freely express his thoughts to you. Make sure you reply to every single one of them. The more responsive you are with the visitors; the more chances will be to convert them into customers.
These were a few points that everyone must tackle when designing their website.
